Südostschweiz am Sonntag brings subscription and advertising growth
Publisher Hanspeter Lebrument draws a positive balance after the first hundred days. Südostschweiz am Sonntag is now to be expanded. As a first measure, a lifestyle supplement will be added to the Sunday newspaper from August.
Publisher Hanspeter Lebrument draws a positive balance after the first hundred days. From August, a lifestyle supplement is to be added to the Sunday newspaper. Südostschweiz am Sonntag (SOSo) was launched three months ago at the beginning of May as the first regional Sunday newspaper as the seventh edition of Südostschweiz with a circulation of 50,000 copies (see From May 7, Südostschweiz is Reading Sunday).
The seventh edition of SOSo not only gave the entire Südostschweiz newspaper network a boost, but the network was also able to achieve double-digit percentage growth in national advertising compared to the previous year. An increase of almost 18 percent was recorded in July. However, Lebrument conceded that it is difficult to assess the extent to which the economy is responsible for the boost. In any case, existing fears of cannibalization by the seventh edition have not come true. The opposite was the case. However, SOSo was not spared from the summer slump - it only contains four pages of advertisements in the 36-page issue.
SOSo is distributed to subscribers by early delivery. Figures on newsstand sales are not yet available. Around 2000 papers are sold via boxes on Sundays. SOSo was able to gain 122 new subscribers for Südostschweiz, but in return lost 54 subscribers who either did not want the Sunday edition or could not choose between a subscription with or without the seventh edition.
End of August with third bundle
From the end of August, SOSo will be published with a third supplement - a lifestyle supplement. Talks are also underway with other publishers in the Südostschweiz network about expanding the Sunday supplement. Publisher Hanspeter Lebrument assumes that the SOSo umbrella brand will grow.
The seventh edition of SOSo not only gave the entire Südostschweiz newspaper network a boost, but the network was also able to achieve double-digit percentage growth in national advertising compared to the previous year. An increase of almost 18 percent was recorded in July. However, Lebrument conceded that it is difficult to assess the extent to which the economy is responsible for the boost. In any case, existing fears of cannibalization by the seventh edition have not come true. The opposite was the case. However, SOSo was not spared from the summer slump - it only contains four pages of advertisements in the 36-page issue.
SOSo is distributed to subscribers by early delivery. Figures on newsstand sales are not yet available. Around 2000 papers are sold via boxes on Sundays. SOSo was able to gain 122 new subscribers for Südostschweiz, but in return lost 54 subscribers who either did not want the Sunday edition or could not choose between a subscription with or without the seventh edition.
End of August with third bundle
From the end of August, SOSo will be published with a third supplement - a lifestyle supplement. Talks are also underway with other publishers in the Südostschweiz network about expanding the Sunday supplement. Publisher Hanspeter Lebrument assumes that the SOSo umbrella brand will grow.
