Study: What do people want from IPTV?
Television via internet protocol is still in its infancy. However, an initial survey conducted in Germany shows that interest in the range of programs on offer is not just focused on entertainment.
In Switzerland, television via Internet Protocol (IPTV) is still in the test phase, with the launch of Bluewin TV expected in the first week of November (see ). A survey by the German industry magazine Werben und Verkaufen has now found out what online users want from Internet television. Above all feature films and local news. In the online survey conducted by TNS Emnid, most of the web users questioned were interested in feature films (53.3 percent), followed by local news (49.7 percent) and science programs (38.7 percent). Among 40 to 49-year-old web users, local news is even in first place. The need for information is also strong with IPTV.
Music/video clips and comedy only follow in fourth and fifth place in the ranking. Men are twice as interested in the sixth-placed sports programs as women. There is equal interest in the seventh-placed business and economic news.
TNS Emnid surveyed a representative sample of 1000 online users between the ages of 14 and 49 via an Internet panel - this target group represents around 28 million Germans.
Music/video clips and comedy only follow in fourth and fifth place in the ranking. Men are twice as interested in the sixth-placed sports programs as women. There is equal interest in the seventh-placed business and economic news.
TNS Emnid surveyed a representative sample of 1000 online users between the ages of 14 and 49 via an Internet panel - this target group represents around 28 million Germans.
