Study: Twitter as a "gap filler"
For more than three-quarters of German users, Facebook is the most important social media platform for personal use. There is a significant gap before the next platform on the list, which was compiled by the market research institute Phaydon on behalf of ZDF Medienforschung as part of the «Community 2011» study.
Stay Friends is in second place with just seven percent. Google+ comes in fourth place with four percent. According to the study Lead Digital also qualitatively analyzed why users value Facebook so much. The most important aspect for users is the versatility of the social network. Facebook appears to be the most comprehensive in terms of members, topics and areas of life.
Only two percent of respondents named Twitter as their most important community. However, the study found that the short messaging service is seen by many as an important addition to the range of social media offerings. They see Twitter as a "gap filler" for on the go.
> Further information on the study in the article in Media Perspectives 5/2012
