Study: Online newspapers stabilize newspaper reading

According to a study by the Pew Research Center in Washington, the Internet of all things has helped to stabilize the shrinking newspaper readership. The study summarizes that the Internet has helped national newspapers the most.
Today, one in three people would regularly get their news from the Internet. Young readers in particular would prefer the new medium to printed newspapers. 29 percent of Americans under the age of 30 read a newspaper, print or online. If you take the figures for print and online together, the proportion of young readers has remained stable overall over the last ten years. 20 percent read print exclusively, 7 percent read online only and 2 percent read both. So while it can be said that the Internet is helping newspapers to retain their young readership, there is no comparable result for the other age groups - here readership figures are falling steadily.

Online newspapers have also increased the reach of national newspapers, according to one of the other findings of the study. While 9 out of 10 people only read local newspapers in print, the local reference only plays a role for 50 percent of online readers.