Study: Online articles more captivating than print news
The prejudice that online texts are second-class journalism is not true - says a new study from the USA. News articles are read more attentively online than in print media.
The prejudice that online texts are second-class journalism is not true - says a new study from the USA. News articles are read more attentively online than in print media.
This is the conclusion of a recent study by the Poynter Institute, which compared the reading behavior of more than 600 people across four newspapers and two online media. Contrary to the assumption that the fast-moving nature of the internet also leads to cursory and superficial reading of news, this was disproved. The text material presented online was read far more (77 percent of the total text) than in large-format print newspapers (62 percent), according to Pressetext.at. The online media also scored points with the fact that more articles were read to the end once they had been started than in print.
This is the conclusion of a recent study by the Poynter Institute, which compared the reading behavior of more than 600 people across four newspapers and two online media. Contrary to the assumption that the fast-moving nature of the internet also leads to cursory and superficial reading of news, this was disproved. The text material presented online was read far more (77 percent of the total text) than in large-format print newspapers (62 percent), according to Pressetext.at. The online media also scored points with the fact that more articles were read to the end once they had been started than in print.
