Study: New technologies interest TV consumers
As part of the "TV - Medium of the Future" project, Publisuisse has completed the second part of the study with consumer surveys. Conclusion: New technological possibilities are interesting, but effective use depends heavily on the price.
As part of the "TV - Medium of the Future" project, Publisuisse has completed the second part of the study with consumer surveys. Conclusion: New technological possibilities are interesting, but effective use depends heavily on the price.
In the second phase of the "TV - Medium of the Future" project, six discussions were held with 35 consumers aged between 17 and 72. According to Publisuisse, the consumer perspective shows that media use is primarily determined by individual life circumstances. The new technological possibilities such as HDTV, IPTV, PVR and mobile TV are meeting with great interest among customers. However, there is little willingness to pay extra for them.
You can find out more about the results of the second project phase and the project as a whole in the following articles published in Werbewoche.
In the second phase of the "TV - Medium of the Future" project, six discussions were held with 35 consumers aged between 17 and 72. According to Publisuisse, the consumer perspective shows that media use is primarily determined by individual life circumstances. The new technological possibilities such as HDTV, IPTV, PVR and mobile TV are meeting with great interest among customers. However, there is little willingness to pay extra for them.
You can find out more about the results of the second project phase and the project as a whole in the following articles published in Werbewoche.
