Study: Readers prefer Le Matin bleu
In the competition in French-speaking Switzerland between Le Matin Bleu and 20 minutes, the Edipresse paper is ahead according to a survey.
In the French-speaking part of Switzerland, the two
free newspapers Le Matin Bleu and 20 minutes for three months now.
Competition. In a first representative survey conducted by the Lausanne
Institute M.I.S. has published Le Matin Bleu from Edipresse, which was
had started half a year ahead of the competition.
This was reported by the industry magazine Schweizer Journalist. The survey
was conducted in April on behalf of the Ringier weekly newspaper L'Hebdo among 502
people between the ages of 18 and 74 were surveyed. A good 43
percent of respondents prefer the Matin Bleu. Just under 16 percent gave
20 minutes the preference. Almost 18 percent found both equally valuable, 11
percent reject both and a further 11 percent have no opinion.
Opinion. On the other hand, 20 minutes has been successful with its advertisements. The
The concept of advertising simultaneously in the German and
French-language edition can be booked, apparently comes
on. Tamedia spokeswoman Franziska Hügli told the Schweizer
journalist that two thirds of 20 minutes' income comes from
national orders. Edipresse, on the other hand, offers a combination of le
Matin and Le Matin bleu. According to the person responsible at
of Publicitas to reach 500,000 readers.
free newspapers Le Matin Bleu and 20 minutes for three months now.
Competition. In a first representative survey conducted by the Lausanne
Institute M.I.S. has published Le Matin Bleu from Edipresse, which was
had started half a year ahead of the competition.
This was reported by the industry magazine Schweizer Journalist. The survey
was conducted in April on behalf of the Ringier weekly newspaper L'Hebdo among 502
people between the ages of 18 and 74 were surveyed. A good 43
percent of respondents prefer the Matin Bleu. Just under 16 percent gave
20 minutes the preference. Almost 18 percent found both equally valuable, 11
percent reject both and a further 11 percent have no opinion.
Opinion. On the other hand, 20 minutes has been successful with its advertisements. The
The concept of advertising simultaneously in the German and
French-language edition can be booked, apparently comes
on. Tamedia spokeswoman Franziska Hügli told the Schweizer
journalist that two thirds of 20 minutes' income comes from
national orders. Edipresse, on the other hand, offers a combination of le
Matin and Le Matin bleu. According to the person responsible at
of Publicitas to reach 500,000 readers.
