Study: Internet use overtakes newspaper reading

The conclusion of the study by market researcher Jupiter Research is surprising: Europeans now spend more time online than reading newspapers and magazines. And in North America, internet and television usage are already on a par.

The conclusion of the study by market researcher Jupiter Research is surprising: Europeans now spend more time online than reading newspapers and magazines. As the Financial Times Deutschland reports, the advance of new media is increasing overall media consumption. Internet consumption is not at the expense of print media and television. The study surveyed 5,000 people in the UK, France, Germany, Italy and Spain. In the past two years, print media consumption has remained constant at three hours per week. However, the time spent online has doubled from two to four hours. Television consumption has also increased. It increased from ten hours a week to twelve hours a week.
And America shows where the path could still lead. Europeans spend significantly less time online than North Americans. A similar study by Jupiter Research showed that Americans now spend 14 hours a week online - the same amount of time they spend watching TV.

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