Study: Mobile TV on course for growth
By the end of 2010, 24 percent of the Swiss population will watch TV on their cell phones at least occasionally, according to a study by Mediareports Prognos.
24% of the Swiss population will at least occasionally watch television on their cell phones by the end of 2010. According to a study by Mediareports Prognos entitled "Mobilkommunikation 2010", mobile TV is even more popular among Germans (26%) and Austrians (31%). However, a key prerequisite for growth in the number of subscribers is a rapid agreement between cell phone providers, TV broadcasters and politicians on viable business models, according to a press release from Mediareports Prognos. According to the report, there is hardly any competition for the TV in the living room from cell phones. The average daily viewing time on the small screen of a cell phone is likely to be 5 to 10 minutes.
However, Handy TV is set to become an important service in the mobile multimedia world by 2010. The average consumer is likely to pay 3 euros (4.7 francs) for the fun. Prognos estimates that mobile TV will account for just under 10 percent of mobile data revenues in 2010. However, growth is likely to continue at this time.
