Study: Digi-TV reduces television consumption
In German households with digital TV reception, people watch 100 minutes less TV per day than in households with conventional connections. This is shown by a new study.
German households with digital television reception watch 100 minutes less television per day than households with a conventional connection. This is the result of a study by Buhl Data Service. Users with conventional TV have a daily consumption of 230 minutes. With digital reception, the TV time is around 130 minutes, as reported by Heise.de. The reason for this is the low level of zapping, which hardly works with several hundred channels. Instead, the 3,000 households surveyed use electronic program overviews to plan their TV evenings. Despite the huge range of channels on offer, digital television does not encourage endless television consumption. Therefore, according to Heise.de, the hopes of the advertising industry regarding Digi-TV will probably not be fulfilled.
