Study proves it: Music pirates are the better customers
According to their own statements, people who download music files illegally are ten times more likely to buy music legally than people who never obtain music from illegal sources. This is the result of a study by the BI Norwegian School of Management.
According to their own statements, people who download music files illegally are ten times more likely to buy music legally than people who never obtain music from illegal sources. This is the result of a study by the BI Norwegian School of Management.
The authors of the survey asked 1,900 people aged 15 and over about their music consumption. According to the results, the group of 15 to 20-year-olds prefers downloads to CDs. What's more, pirates and file-sharers are 10 times more likely to buy music files than their honest contemporaries. The authors of the study by the BI Norwegian School of Management therefore come to the conclusion that the supposed pests are the music industry's better legal customers.
The authors of the survey asked 1,900 people aged 15 and over about their music consumption. According to the results, the group of 15 to 20-year-olds prefers downloads to CDs. What's more, pirates and file-sharers are 10 times more likely to buy music files than their honest contemporaries. The authors of the study by the BI Norwegian School of Management therefore come to the conclusion that the supposed pests are the music industry's better legal customers.
