Stucard.ch brings Joiz on board as a partner
The Swiss youth channel Joiz and Stucard.ch are teaming up. From now on, they will jointly search for a new "STUmodel" four times a year.
For the past two years, the contest has been looking for young people and students throughout Switzerland who can convince not only with their looks, but above all with a likeable appearance, brains and heart. In addition to a cover shoot for the Stucard.ch magazine, which has a print run of 420,000 copies, the winners receive various prizes and a presence on all Stucard advertising material. This includes numerous posters, Facebook and the Stucard.ch app.
Through the partnership with Joiz, the "STUmodel" contest will now make it into the national spotlight, Stucard.ch said in a statement on Thursday. The youth channel will now report on the "STUmodel" contest in various live broadcasts from the pre-selection to the final. The candidates will be visited at school, at home or at work and introduced to the audience. They then compete against each other in a "battle" and have to convince the audience of their merits. The audience decides who wins the title in the end via online voting.
Stucard.ch is distributed by the Lucerne-based agency Jaywalker. This offers the Stucard school and student Maestro card with all German-speaking Swiss cantonal banks.
