Strategic partnership between Burson-Marsteller and Smithfield

The global PR company Burson-Marsteller, based in Switzerland at its offices in Zurich, Bern and Geneva, and the financial communications provider Smithfield announced the conclusion of a strategic partnership on Friday. This will enable them to offer their clients a mix of Smithfield's London-based financial communications and global network, as well as a broad range of Burson-Marsteller's communications services.
Burson-Marsteller's financial communications department will soon operate in partnership with Smithfield's offices in New York, Frankfurt, Zurich, Milan, Hong Kong, Seoul, Tokyo, Singapore and the Middle East.
According to John Antcliff , CEO of Smithfield, this means that the company can further expand its international service portfolio and offer customers a broader range of communication services.