Stopper succeeds Jufer

 
Research The Net-Metrix Internet panel is up and running, and now there is a change of management. Markus Jufer, who has spent the last three and a half years setting up and running Net-Metrix Tracking, the Internet panel of Net-Metrix AG, is moving to the Canton of Zurich at the beginning of August as e-government project manager. The sociologist and business economist will help to implement the canton's e-government strategy, which is currently being consulted on. His previous role as Product Manager Net-Tracking will be taken over on August 4 by Andreas Stopper, who previously worked at the Link market research institute.
Jufer had started to set up the internet panel as part of the SRG research service. With the founding of Net-Metrix, the internet research service of SRG, Wemf and the IT association Simsa, the panel was integrated as part of the joint internet research model. While the two other modules, Net-Metrix-Audit and Net-Metrix-Profile, have been providing data on Internet usage for some time now, the creation of the panel and, above all, the development of the measurement software took longer than expected. However, the panel has been collecting data since March of this year and is currently still being reviewed.
And they will be made available to the market by the beginning of August at the latest, says Net-Metrix CEO Manuel Dähler. An evaluation tool is also available. In addition to the site-centric measurement Net-Metrix-Audit and the online survey Net-Metrix-Profile, the tracking module provides a complete picture of all domains accessed by the approximately 3,000 panelists from their home PCs, according to Dähler. (mk)