Stephan Wyss becomes Head of ZMS Analytics
The Swiss media monitoring firm ZMS has appointed Stephan Wyss as head of its new ZMS Analytics division. He is responsible for the new business unit, which specializes in media analysis and sponsorship performance tracking.
The 47-year-old Stephan Wyss knows the advertising market and the media monitoring business inside out thanks to his previous professional activities at Media Focus and Wemf, according to a press release issued on Thursday. He has been with ZMS for four years and is a member of the Executive Board.
ZMS Analytics is part of ZMS Monitoring Services, previously known as ZMS/PMA Media Monitoring, which was restructured and rebranded on June 1, 2010. The new division provides companies with a basis for decision-making in the form of media analyses from the fields of sport, business, politics and culture. ZMS Analytics also carries out sponsorship success checks for companies and evaluates sports and sponsor presence. As part of the ZMS Analytics Summit on June 8, 2010 in Zurich, ZMS Analytics will be presenting itself to a specialist audience for the first time and will introduce the new "sports database", among other things. It will also show how electronic image time measurement will be used for analyses in the future.
ZMS Analytics is part of ZMS Monitoring Services, previously known as ZMS/PMA Media Monitoring, which was restructured and rebranded on June 1, 2010. The new division provides companies with a basis for decision-making in the form of media analyses from the fields of sport, business, politics and culture. ZMS Analytics also carries out sponsorship success checks for companies and evaluates sports and sponsor presence. As part of the ZMS Analytics Summit on June 8, 2010 in Zurich, ZMS Analytics will be presenting itself to a specialist audience for the first time and will introduce the new "sports database", among other things. It will also show how electronic image time measurement will be used for analyses in the future.
