Launch of the new Bern city center magazine postponed

The launch of the new Bern city center magazine "Bärn!" has been postponed until November 9. The magazine, which is sponsored by BERNcity, should actually have been published on September 21 with a launch print run of 100,000 copies (see New city center magazine for Bern). However, the date was postponed due to the reluctance to sell advertisements. Advertising sales for the first issue went quite well - but "not well enough", as Michèle Freiburghaus, responsible for editing and production of the magazine, told Werbewoche: on the one hand, the advertising budgets had already been used up, and on the other hand, larger potential advertisers would prefer to wait for the first issue before making a decision. For this reason, the "Bern!" publishing management, together with Martin Bühler and Daniel Nicklès from BERNcity, has decided to "concentrate forces" and present a Christmas issue, which is due to be published on November 9.