Strong advertising month of April
Mediafocus: Compared to the previous year, advertising volume rose by 15.2 percent, with a cumulative increase of 10 percent since the beginning of the year. Political campaigns posted the strongest growth, up 53.7 percent.
Mediafocus Compared to the previous year, advertising pressure rose by 15.2% with a cumulative increase of 10% since the beginning of the year. Political campaigns recorded the strongest growth with an increase of 53.7%. The consumer electronics/photo/movies segment again performed well (+43.4%). The television advertising market increased by 290%. Pharmaceuticals/health also increased by 22.5%. Image advertising also increased by 43.3% across all product markets. The telecommunications (+24.7%) and watches and jewelry (+23.7%) advertising markets also grew.
