Star TV in 1st place in the "Three Media Team" ranking
In the latest ranking by the Zug-based agency «Drei Media Team,» Switzerland’s first private broadcaster serving a specific language region ranked first among German-speaking Swiss stations in November. The station also significantly exceeded its performance targets in the second half of 2009.
The continuous optimization of advertising block placements and rigorous monitoring of the price structure at Star TV is bearing fruit. "We are very pleased that we can guarantee our customers a high level of planning security," says Jean-Claude Bruhin, COO of Star TV. On the one hand, the result is based on the optimization of advertising block broadcasts. However, every effort is also being made to increase the attention given to the commercials and, in addition to the SMS competition, a new "Eye-catcher" section has been introduced in which one commercial is specially highlighted each day. Despite the good results, Star TV has calculated the pricing for the coming six months on the same basis and has therefore not planned any price increase.
The program offensive will continue in the coming year. In addition to the ongoing expansion of the successful live events in primetime, the new political magazine show "CC-Talk" will be launched this New Year's Eve with presenters Claudio Zanetti and Christoph Romer. In this program, the discussion participants are not live in the studio, but are connected to the program via video conference depending on the topic. At the end of January, Star TV will also launch the cooking show "Hiltl kocht", which focuses on healthy and sustainable nutrition.
The program offensive will continue in the coming year. In addition to the ongoing expansion of the successful live events in primetime, the new political magazine show "CC-Talk" will be launched this New Year's Eve with presenters Claudio Zanetti and Christoph Romer. In this program, the discussion participants are not live in the studio, but are connected to the program via video conference depending on the topic. At the end of January, Star TV will also launch the cooking show "Hiltl kocht", which focuses on healthy and sustainable nutrition.
