Star TV expands sports and entertainment program
Star TV has some programming changes in store for the new year: Following the success of its prime-time live broadcasts, Star TV will expand this segment with even more sports and entertainment events. To this end, Star TV has already submitted an application to Bakom for «must-carry» distribution.
Star TV has a number of new programs for the new year: Following its success with live broadcasts in prime time, Star TV will expand this area with even more sports and entertainment events, CEO and owner Paul Grau told SDA. To this end, Star TV has already submitted an application to Bakom for "must carry" distribution.
Since the beginning of the year, Star TV has been broadcasting sports events such as football, the Red Bull Air Race, beach volleyball, ice hockey, bobsleigh, car racing and boxing live in prime time alongside feature films. In 2009, events from the fields of football, cross-country skiing, snowboarding, sailing, golf and mountain biking will also be broadcast under the motto "Sport that moves Switzerland". According to Head of Marketing José Fernandes, Star TV offers sports organizers and associations an important platform to achieve the desired visibility and reach for their sports.
Star TV is also expanding the entertainment sector. Since the beginning, the national private channel has been broadcasting live from the Locarno Film Festival, the "Rusty Paragraph" and "Prix Walo" award ceremonies, among others. The James Bond premiere in November 2008 was also broadcast live from the red carpet in a two-hour program. New plans include broadcasts of other Swiss film festivals, cinema previews, fashion shows and award ceremonies in the fields of entertainment, politics and business.
In future, virtual and real sport will be combined on the Game TV channel. Combinations of interactive and real sporting events are planned in order to bring athletes and gamers closer together. An application for "must carry" distribution is also being prepared for Game TV.
Since the beginning of the year, Star TV has been broadcasting sports events such as football, the Red Bull Air Race, beach volleyball, ice hockey, bobsleigh, car racing and boxing live in prime time alongside feature films. In 2009, events from the fields of football, cross-country skiing, snowboarding, sailing, golf and mountain biking will also be broadcast under the motto "Sport that moves Switzerland". According to Head of Marketing José Fernandes, Star TV offers sports organizers and associations an important platform to achieve the desired visibility and reach for their sports.
Star TV is also expanding the entertainment sector. Since the beginning, the national private channel has been broadcasting live from the Locarno Film Festival, the "Rusty Paragraph" and "Prix Walo" award ceremonies, among others. The James Bond premiere in November 2008 was also broadcast live from the red carpet in a two-hour program. New plans include broadcasts of other Swiss film festivals, cinema previews, fashion shows and award ceremonies in the fields of entertainment, politics and business.
In future, virtual and real sport will be combined on the Game TV channel. Combinations of interactive and real sporting events are planned in order to bring athletes and gamers closer together. An application for "must carry" distribution is also being prepared for Game TV.
