Stagnation in readership figures for the paid daily press
Unlike the free press, where readership numbers are still rising steadily, the paid daily press is, at best, stagnating. Most national newspapers have once again lost readers.
Unlike the free press, where readership figures are still rising, the paid daily press is stagnating even at best. Most national titles have lost readers, while only regional newspapers have been able to maintain their level, according to the latest survey published on Tuesday by Wemf AG für Werbemedienforschung.
In terms of readership, Blick lost the most readers (-22,000 or -3.2 percent), although as the largest paid-for daily newspaper it can still count on 650,000 readers. The Neue Zürcher Zeitung was able to slow down the decline in readership somewhat compared to previous surveys, losing 6,000 readers or -2 percent.
The three largest titles - after Blick - Tages-Anzeiger, Mittelland Zeitung and Berner Zeitung (including Der Bund) also suffered a decline in readership. However, their figures are not comparable with the last survey for methodological reasons.
The Zürcher Landzeitung recorded an increase of 13,000 readers, more than compensating for the loss of readers from the last survey. The St. Galler Tagblatt and Südostschweiz remained stable.
In French-speaking Switzerland, regional newspapers in particular were also able to maintain their readership, such as Liberté in Fribourg and Nouvelliste in Valais. Competition from free titles, on the other hand, made itself felt at Le Matin (-13,000 or -4.4 percent), 24 Heures (-11,000 or -4.6 percent) and Tribune de Genève (-4,000 or -2.6 percent).
In terms of readership, Blick lost the most readers (-22,000 or -3.2 percent), although as the largest paid-for daily newspaper it can still count on 650,000 readers. The Neue Zürcher Zeitung was able to slow down the decline in readership somewhat compared to previous surveys, losing 6,000 readers or -2 percent.
The three largest titles - after Blick - Tages-Anzeiger, Mittelland Zeitung and Berner Zeitung (including Der Bund) also suffered a decline in readership. However, their figures are not comparable with the last survey for methodological reasons.
The Zürcher Landzeitung recorded an increase of 13,000 readers, more than compensating for the loss of readers from the last survey. The St. Galler Tagblatt and Südostschweiz remained stable.
In French-speaking Switzerland, regional newspapers in particular were also able to maintain their readership, such as Liberté in Fribourg and Nouvelliste in Valais. Competition from free titles, on the other hand, made itself felt at Le Matin (-13,000 or -4.4 percent), 24 Heures (-11,000 or -4.6 percent) and Tribune de Genève (-4,000 or -2.6 percent).
