Stable Mach figures for free newspapers
The figures for the free weekly newspapers distributed to households stand out in the latest Mach study. Once again, they prove to be extremely stable.
The German-language titles of the Swiss Association of Free Newspapers (VSGZ) in particular are shining with constant reach and readership figures. This was stated by its president Thomas Akermann in a press release on Friday. In the short term, no significant deviations are discernible; the contact totals of the comparable titles remain the same.
The majority of VSGZ newspapers in German-speaking Switzerland have also remained unchanged since 2004. Akermann went on to say that this type of media is proving to be a solid and sustainable advertising medium for the future, with a considerable reach.
VSGZ-Kombi reaches a total of 1,657,462 households in German- and French-speaking Switzerland.
