St. Galler Tagblatt sells golf magazine Drive

As of September 1, 2006, Jahr & Co. VIP Media Verlag takes over the golf magazine Drive from St. Galler Tagblatt Verlag. This move is intended to combine the two highest-circulation golf magazines - Golf & Country and Drive - in the paid subscriber market in order to create added value for both readers and advertisers, Jahr Managing Director Beat Schoch told Kleinreport. Golf & Country is published ten times a year with a circulation of 9000 copies. Drive is published eight times a year with a circulation of 5000. Golf & Country will take over successful sections and authors from Drive in order to strengthen the content of the remaining product. In future, the Drive name will only be used for golf specials and will no longer be used as an independent golf magazine on the market. Drive subscribers will be supplied by Golf & Country with immediate effect.