St. Galler Tagblatt, Thurgauer Zeitung and Landbote - New collaboration
From January 1, 2014, the publishing houses Ziegler Druck- und Verlags-AG in Winterthur and St. Galler Tagblatt in St. Gallen will cooperate in the national and regional advertising market.
In the national advertising market, the Winterthur "Landbote" is offered with the complete edition of the "St. Galler Tagblatt" in the modular Cityplus advertising combination. For the regional advertising market, the previously offered combination Nordostschweiz (NOS) is reactivated. The NOS combines the Winterthurer Landbote and the Thurgauer Zeitung in Frauenfeld, a regional edition of the St. Galler Tagblatt.
The new advertising combinations between the Landbote and the St. Galler Tagblatt on the one hand, and the Landbote and the Thurgauer Zeitung on the other, are intended to provide attractive offers for advertising customers in the growing economic region of eastern Switzerland, according to the statement. In the national advertising sector, the St. Galler Tagblatt now has an advertising market circulation of 192'750 copies within Cityplus and reaches 397,000 readers in eastern Switzerland. The combination Nordostschweiz reaches 150,000 readers with a circulation of 70'183 copies. The offer of jobs northeast between the Landbote, the Thurgauer Zeitung and the Schaffhauser Nachrichten remains unchanged.
