SSF relies on new structures in marketing
SSF will gradually expand its programming lineup in cooperation with SSF Media, its new content and production partner. In addition, the sports channel is adopting new marketing structures.
In the area of sponsorship, new impetus is to be generated through the collaboration with Channel Media. Simon Scherrer, Head of TV/Sponsoring at Channel Media, will take care of the marketing of SSF formats with immediate effect. In the future, SSF will handle the sale and booking of TV spots internally. Matthias Luchsinger, Managing Partner of SSF Media, will lead the sales activities.
Through the cooperation with Channel Media, SSF is securing additional marketing potential, according to a statement from SSF. In addition to the targeted supplementation and expansion of the program, this should also enable new impulses to be set at this level.
