SRG: Lots of "Swissness" on SF and consolidation of children's programs

Swiss television plans to continue focusing entirely on «Swissness» in the future. The program «SF bi de Lüt» will be expanded to include the new show «Vereinsgeschichten.» The children’s programming department places a high priority on the topic of media convergence.

Swiss television will continue to focus entirely on "Swissness" in the future. The program "SF bi de Lüt" will be expanded to include the new program "Vereinsgeschichten". The focus will be on the "rich life of associations in Switzerland". The show, which will be broadcast for the first time on October 23, will be hosted by Nik Hartmann, who is already in front of the camera for the other "SF bi de Lüt" shows. "Our trump card is that we are very close to the audience," said SF entertainment boss Gabriela Amgarten to the media on Thursday, according to SDA. This is not the case with our competitors in Germany and Austria.
High importance of convergence in the children's program
In the children's programs department, great importance is attached to the topic of media convergence. There will be many changes, according to editorial director Thomas Grond. The overall head of the project will be determined by mid-October, he told SDA. In 2010, the children's editorial offices of SF and Radio DRS will be brought together in one location. Where the studios will be located is still open.
The start of broadcasting is planned for August 2010. The name of the new joint children's program has yet to be decided. At best, the current names such as "Tubii", "Tubii tu" and Pirando will disappear from the program guides. Kinderwelt", the working title, will start with a two-hour afternoon program on SF and last until 6.30 pm. From 7 p.m., the topics covered will then be continued in a different form on Radio DRS 1. According to Grond, it is quite conceivable that the presenters will be used on both television and radio. The Internet will serve as a multimedia link between the broadcasts.

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