SRG and Swiss sports television extend partnership
SRG and Swiss Sports Television (SSF) have agreed in a contract to extend their partnership by four years, through the end of 2012. SSF launched in the fall of 2007.
SRG is extending its cooperation with Swiss Sports Television (SSF) by four years until the end of 2012. SSF has been on air since fall 2007. SRG and SSF work together on a program level as well as on a production and distribution level. Both sides benefit from this, as do television viewers, according to a joint press release issued on Tuesday.
Commenting on the continuation of the cooperation, SRG Director General Armin Walpen writes that SSF's coverage of Swiss team and fringe sports complements the SRG sports programs, which focus more on top events. For SSF, on the other hand, the cooperation with SRG guarantees fringe sports greater attention from a broad audience.
Commenting on the continuation of the cooperation, SRG Director General Armin Walpen writes that SSF's coverage of Swiss team and fringe sports complements the SRG sports programs, which focus more on top events. For SSF, on the other hand, the cooperation with SRG guarantees fringe sports greater attention from a broad audience.
