SRG: Publication ban for JRC surveys lifted
The SRG media are once again publishing polls conducted by the JRC research institute.
SRG Director General Armin Walpen has lifted the publication freeze at the request of the SRG Editors-in-Chief Conference, as the company confirmed a report by Sonntagsblick, according to SDA.
SRG and GFS Bern will in future take additional journalistic and methodological measures when conducting surveys on sensitive issues, the company announced on Saturday. In plain language, SRG intends to take special precautions in future. In-depth external and independent investigations have now shown, among other things, "that the discrepancy between the results of the second minaret trend survey and the voting result is very likely due to 'socially desirable' response behavior on the part of some of the respondents".
This was the conclusion of an in-depth media-political study conducted by the University of Zurich under the direction of Professor Kurt Imhof, as detailed in the SRG press release. The study also found that the "latent attitude of supporters of the initiative to 'set an example against the classe politique'" could not be correctly captured in the so-called argument test. Furthermore, a systematic media analysis revealed that the reservations and the information that the outcome of the vote was uncertain had not been adequately recorded by the media.
Accompanying scientific measures
SRG and JRC Bern will now take scientific accompanying measures for future votes with a similar conflict pattern to the anti-minaret initiative. Greater attention will be paid to the "socially desirable"
response behavior as well as arguments and the climate of opinion. It is also important to communicate the results in a differentiated manner: "The figures are one thing, their evaluation is another," writes SRG. It is also important to emphasize that trend surveys are not "reliable forecasts", but snapshots.
The next federal vote is expected to take place on September 26. This will be about the revision of unemployment insurance, against which a referendum has been held. There are no federal votes in June.
SRG and GFS Bern will in future take additional journalistic and methodological measures when conducting surveys on sensitive issues, the company announced on Saturday. In plain language, SRG intends to take special precautions in future. In-depth external and independent investigations have now shown, among other things, "that the discrepancy between the results of the second minaret trend survey and the voting result is very likely due to 'socially desirable' response behavior on the part of some of the respondents".
This was the conclusion of an in-depth media-political study conducted by the University of Zurich under the direction of Professor Kurt Imhof, as detailed in the SRG press release. The study also found that the "latent attitude of supporters of the initiative to 'set an example against the classe politique'" could not be correctly captured in the so-called argument test. Furthermore, a systematic media analysis revealed that the reservations and the information that the outcome of the vote was uncertain had not been adequately recorded by the media.
Accompanying scientific measures
SRG and JRC Bern will now take scientific accompanying measures for future votes with a similar conflict pattern to the anti-minaret initiative. Greater attention will be paid to the "socially desirable"
response behavior as well as arguments and the climate of opinion. It is also important to communicate the results in a differentiated manner: "The figures are one thing, their evaluation is another," writes SRG. It is also important to emphasize that trend surveys are not "reliable forecasts", but snapshots.
The next federal vote is expected to take place on September 26. This will be about the revision of unemployment insurance, against which a referendum has been held. There are no federal votes in June.
