SRG examines further theme weeks

 SRG is thinking about organizing further theme weeks in the style of the one on integration. In his view, the theme weeks should not be launched too often, but at certain intervals, said Director General Armin Walpen on Thursday at an event organized by the Forum Helveticum in Bern. A theme week should address a relevant topic that moves people and is part of their everyday experience. The idea of a European theme week within the framework of the European Broadcasting Union, the association of public broadcasters in Europe, the Middle East and North Africa, is also worth considering. Walpen was satisfied with the last theme week on integration entitled "The rest of us". A survey had shown that every second respondent remembered it. Contributions on television and radio were particularly memorable, rather than those on SRG's online platforms. Over 60 percent of respondents would welcome further theme weeks.