SRG examines merger of SF and Radio DRS

 SRG is examining the possibility of merging Swiss Television and Radio DRS. Employees of the consulting firm McKinsey are clarifying the synergy potential of a merger. The model is Ticino. Radio and television were already merged there in 1974, and the cooperation has been intensified over the past year. clarifications are currently underway, confirmed Viktor Baumeler, Chairman of the Board of Directors of SRG Deutschschweiz at the request of SDA in a corresponding report in the NZZ am Sonntag. Consideration is being given to this under the title "Media Convergence".
A merger of Schweizer Fernsehen and Radio DRS would merge the administrations. The construction of a new radio center in Leutschenbach is also under discussion.