SRG outsources music platform Mx3.ch

SRG is outsourcing its music platform Mx3.ch by founding the operating company Mxlab. The wholly-owned SRG subsidiary Telvetia, the Swiss Society for the Rights of Authors of Musical Works (Suisa) and the Swiss Performers' Society (SIG) are participating in the company. According to a press release issued on Thursday, SRG is pursuing various objectives with the establishment of Mxlab. Firstly, Mx3.ch is to be made accessible to other media outside the SRG so that even more Swiss music is played. Secondly, the aim is to develop new projects within and outside the internet that promote Swiss music. The SRG's third goal is to "find and explore new paths between traditional media and new media". Not much is to change on the platform itself. It will basically remain as it is, according to Samuel Vuillermoz and Dominik Born, the two managing directors of the new company.
Mx3.ch was launched by the SRG as a pilot project in the fall of 2006 and has developed into an important platform for Swiss popular music over the past two years, according to a press release. Swiss bands can register on it and make their music available to the public, broadcasters and concert and event organizers. Private media also have the opportunity to use this service.