SRG may not sell advertising on the Internet
The Swiss Radio and Television Corporation (SRG SSR) will have to continue to refrain from advertising on the Internet. The Federal Council made this decision on Friday.
The Federal Council "does not yet see any need" to allow the SRG to advertise on its website, it writes in a press release. In principle, it is sticking to its position that SRG must also be commercially active on the internet in the medium term in the interests of fee-payers. However, in view of the positive development of SRG advertising revenues over the last two years, he considers it premature to open up the service today. The Federal Council writes that the solution is economically viable for the SRG.
The Federal Council wants SRG to be able to offer non-broadcast-related content on its website in future "within a clearly defined scope". Since the last SRG license was granted in 2007, the trend away from traditional media towards online offerings has increased significantly, the Federal Council explains.
The Federal Council's decision had become necessary because publishers and SRG were unable to reach an agreement on the issue. The dispute between the publishers and the SRG began over two years ago. (SDA)
