SRF: New Head of Marketing and Partnerships
Effective July 4, 2011, David Elsasser will take over the Marketing and Partnerships division within SRF’s Communications and Marketing department. Elsasser most recently worked at Swisscom in business development for TV and entertainment.
As Head of Marketing and Partnerships at SRF, David Elsasser will lead the Sponsoring department under the direction of Raffael Huber and the newly created Call Media and License Sales department under the direction of Markus Ragginger. Elsasser himself will take over the management of the Partnerships department. This was announced by SRF in a press release on Friday.
David Elsasser, a business economist specializing in marketing and communications management, worked at Publisuisse in Bern from 2002 to 2009. Until 2006, he was the communications project manager for the new sponsorship business area, then head of advertising for the entire media offering. In 2009, Elsasser moved to Swisscom's Entertainment division, where he worked in Business Development. He had business responsibility for the development of new products and services in the TV and entertainment sector and was involved in the strategic positioning of Swisscom TV (IPTV) and the Bluewin media portal (online/mobile). He evaluated content partnerships and co-business models with third-party partners for development and marketing
