SRF: Better figures with new measurement method
Swiss Radio and Television (SRF) programs remain by far the most popular in Swiss households: SRF television channels achieved an average market share of 30.4 percent in 2013. During prime time, that figure rose to 39.4 percent.
This is the first time in two years that the SRF station group has managed to get above the psychologically important 30 percent mark, according to figures released by SRF on Tuesday. In 2012, the market share had still been 29.3 percent. However, the figures cannot be directly compared, as a new measurement method was introduced last year. This methodology also captures time-shifted usage.
Time-shifted use especially for series
However, the share of time-shifted use is still limited at SRF stations. SRF Director Ruedi Matter does not expect this to change much in the coming years. In retrospect, mainly fictional shows and series would be watched, he told the media on Tuesday. "Compared to other broadcasters, we have a lot of information formats, which experience shows are less likely to be time-shifted."
Sports year 2014
Matter is satisfied with the audience figures from 2013. In the current year, the numbers are expected to be even better. 2014 is a big sports year. With the Winter Olympics in Sochi, the World Cup in Brazil and the European Athletics Championships in Zurich, it will attract thousands of viewers. For the World Championships in Athletics, SRG is undertaking the most elaborate TV production it has ever realized: as a host broadcaster, it is producing the world signal. This signal is sent to all stations worldwide that broadcast the competitions.
Market leader among radio stations
Matter is also satisfied with the figures for the six radio stations. The market share averaged 59.5 percent for the past year, which means the SRF stations remain the undisputed market leaders. Radio SRF 1 alone, with 32.3 percent, has more market share than all private stations combined (30.8 percent). (SDA)
