Springer tests daily sports newspaper
Since Monday, August 7, Springer has been conducting an expanded market test for the daily sports newspaper *Sport-B.Z.*, which was already tested during the 2006 World Cup.
Since Monday, August 7, Springer has been conducting an extended market test for the daily sports newspaper Sport-B.Z.. The concept was already tested during the 2006 Football World Cup and is now available for 50 cents from Monday to Friday in Berlin, Brandenburg and Mecklenburg-Western Pomerania - just in time for the start of the Bundesliga.
Sport-B.Z. provides readers with 24 to 32 pages of information on soccer, with a focus on the Bundesliga and Champions League. The newspaper also reports on daily events in other sports such as basketball, ice hockey, handball, cycling, boxing, Formula 1, tennis, football and athletics. In the test phase during the World Cup, 90 percent of readers rated Sport-B.Z. as good or very good, according to a press release.
To date, the magazine Kicker has only been published twice a week in Germany, as well as the Springer product Sport-Bild on Wednesdays, as the news agency SDA writes. In the football nations of Italy, Spain and France, however, daily sports newspapers are very popular.
