Springer restructures its women's titles
Changes to Springer's women's magazines: As the publisher announced in response to an inquiry from *Werben und Verkaufen*, the editorial team at *Bild der Frau* will also begin producing the magazine *Frau von Heute* starting in May.
Changeover at the Springer women's titles: As the publisher announced at the request of Werben und Verkaufen, the Bild der Frau editorial team will also produce the Frau von Heute title from May. In future, the content of Bild der Frau and Frau von Heute will be produced by a new Bild der Frau/Frau von Heute editorial team, explains the publishing house.
The positioning and independent character of both titles will be retained, explained a company spokesperson. The editorial office of Frau von Heute will be closed as part of the realignment. This will also lead to "minor adjustments in the personnel area". The publisher did not provide any figures. It is assumed within the publishing house that around a dozen jobs will be lost.
Springer launched Frau von Heute in 2003 as a defensive title against Burda's Frau im Trend, which in turn attacked market leader Bild der Frau. Later, Bauer also launched an attacker with Alles für die Frau. Increased competitive pressure and the economic downturn are now making themselves felt.
The positioning and independent character of both titles will be retained, explained a company spokesperson. The editorial office of Frau von Heute will be closed as part of the realignment. This will also lead to "minor adjustments in the personnel area". The publisher did not provide any figures. It is assumed within the publishing house that around a dozen jobs will be lost.
Springer launched Frau von Heute in 2003 as a defensive title against Burda's Frau im Trend, which in turn attacked market leader Bild der Frau. Later, Bauer also launched an attacker with Alles für die Frau. Increased competitive pressure and the economic downturn are now making themselves felt.
