Springer: Russian business expanded
Axel Springer Russia has acquired 100 percent of the shares in Gruner+Jahr Russia. As part of the transaction, the entire portfolio—including the titles Geo, Gala, Gala Biografia, Geo Traveller, and Geolenok, as well as various online offerings—will be transferred to Axel Springer’s subsidiary, which will operate the print and online brands under license going forward.
Springer Verlag already publishes the business magazine Forbes, the news magazine Newsweek, the Russian edition of Computer Bild and the people magazine OK! in Russia. The expansion of the portfolio is now strengthening the premium focus: the reportage magazine Geo is in second place in the science and nature magazine segment in Russia with a paid circulation of more than 120,000 copies. Gala Biografia is in third place in the people magazine segment with 235,000 copies sold. Geo Traveller is a quarterly magazine in the travel segment and is aimed at well-off readers with a generous travel budget (circulation: 30,000 copies). Geolenok is aimed at children and teenagers aged between six and 16. The title has a paid circulation of over 78,000 copies.
The newly acquired online portals include the website Moi-roditeli.ru, which is aimed at parents, the star and celebrity website Moizvezdi.ru and Geo.ru, the online presence of the Russian print magazine. The transaction is subject to approval by the relevant antitrust authorities.
The newly acquired online portals include the website Moi-roditeli.ru, which is aimed at parents, the star and celebrity website Moizvezdi.ru and Geo.ru, the online presence of the Russian print magazine. The transaction is subject to approval by the relevant antitrust authorities.
