SPR+ founds advisory commission for Swiss poster research

The newly founded Swiss Poster Research Plus (SPR+) has set up an advisory committee in collaboration with the main media industry associations.

SPR+ has decided to create the "Research Advisory Council" with the task of advising Swiss out-of-home advertising research. The advisory council will also make recommendations on planning tools for users, SPR+ announced on Monday.

SPR+ is thus analogous to most other research conducted in Europe in the field of out-of-home advertising. The aim of out-of-home advertising research is to provide information on the performance of advertising media. It is therefore necessary to take the needs of advertising clients and media specialists into account when designing research and developing software solutions.

The new Research Advisory Council consists of the following members:
Martial Pasquier (Chair), Institut des hautes études en administration public, Lausanne
Dietmar Bemberg, BG Media
Ueli Custer, freelance journalist
Daniel Hartmann, Contexta
Andreas Huwyler, AMAG
Stephan Küng, Initiative Media Western AG
Georg Müller, GE Capital
Jürg Siegrist, SWA-ASA
Felix Mende, SPR+
Florian Walz, Affichage
As SPR+ also announced on Monday, additional members can be admitted to the commission if they represent industry associations.