Sports publisher launches Important

The new quarterly magazine published by sports publisher Europa Medien, which is aimed at the target group of sports decision-makers in Switzerland, is called Important. The content focuses on portraits of decision-makers from the fields of sport, clubs/associations, business, sports sponsorship and the media. Portraits from the international sports business sector, reports on various events, analyses of sports stocks, stories on sports law, sports & culture and a lifestyle section with a service character are also part of the magazine's content concept. The aim of the new publication is to reach the increasingly interesting target group of decision-makers in sport. The magazine management explained to Werbewoche that the sports publisher does business with these decision-makers through sports books and sports magazines. Important is available by direct mail and also by subscription and comprises 84 pages in the first issue. The print run has not yet been determined.