Sportverlag Europa launches Swiss soccer magazine
On September 1, 2006, the new Swiss soccer magazine “EuroSoccer” will go on sale for the first time. The promotional campaign will begin in early August.
The new Swiss football magazine ''EuroSoccer'' will be available for purchase for the first time on September 1, 2006. Advertising activities will start at the beginning of August. According to a press release, the magazine will be published with a circulation of 50,000 copies in time for the start of the Euro 2008 qualifiers, making it the largest football magazine in Switzerland. The bar is set high, as the decision to launch the magazine was only taken on June 26. The project is being realized by Ulrich Kühne-Hellmessen, the managing editor-in-chief of Sportverlag Europa. The company was founded three years ago; it is also responsible for the ''official Bundesliga magazine'', which is published by the German Football League (DFL) in Germany. ''EuroSoccer'' is aimed at a target audience of football fans aged between 8 and 80. It will be available in every Coop store and at kiosks. The retail price for the 84-page magazine is CHF 5, while an annual subscription is available for CHF 50 (12 issues). The focus of the content concept is on Euro 2008, the Swiss national team and international stars. Background reports from Europe's top leagues and information from the European Championship qualifiers, commented on by national team coach Köbi Kuhn, round off the magazine. Stéphane Chapuisat has been recruited as a columnist. According to the press release, the editorial team draws its journalistic expertise from a broad network that Sportverlag Europa has built up over the past three years.
