Speculation about Playboy editor-in-chief Stefan Schmortte
According to information from Kress, there are concrete plans at the top of the Burda publishing house to replace Playboy editor-in-chief Stefan Schmortte. The men's magazine is also struggling with falling sales figures.
According to information from Kress, there are concrete plans at the top of the Burda publishing house to replace Playboy editor-in-chief Stefan Schmortte. The editor-in-chief is on vacation, as Playboy spokesman Uwe Barfknecht and managing director Jürgen Feldmann unanimously emphasize. However, according to speculation by Kress.de, there is little chance that everything will remain the same. The publisher is said to be increasingly dissatisfied with the presentation and cover design. The men's magazine is also struggling with falling sales figures.
In the first quarter of this year, Playboy recorded a loss of 13.7 million dollars in the USA. According to Pressetext, the company is now considering cutting its circulation and reducing the frequency of publication. The magazine also recorded a 10 percent drop in circulation in Germany compared to the fourth quarter of 2008.
In the first quarter of this year, Playboy recorded a loss of 13.7 million dollars in the USA. According to Pressetext, the company is now considering cutting its circulation and reducing the frequency of publication. The magazine also recorded a 10 percent drop in circulation in Germany compared to the fourth quarter of 2008.
