Spar awards Swiss media account to MediaCom
Spar Switzerland has awarded its media budget to MediaCom. The German agency wants to focus on a multimedia strategy.
As part of an agency evaluation, the Spar Group Switzerland has decided to work with the Zurich agency MediaCom. The media agency will be responsible for communications planning and media buying for the St. Gallen-based retailer from April 1, 2009. In a press release, Lennart Hintz, responsible for strategic communications planning at MediaCom in Zurich, writes that the Spar Group Switzerland will focus on a multimedia strategy in order to fully exploit the brand's potential.
