Sony BMG becomes "Musicstar" partner

For the third season of the hit show "Musicstar", Swiss television wants to team up with Sony BMG. Sony BMG will publish and market the CDs and support the winners of the show with a contract to launch their careers, according to a press release from Swiss television. Sony BMG has the necessary know-how, which has been acquired not least through its involvement in "Deutschland sucht den Superstar". Swiss television attaches great importance to the sustainable promotion of young talent. Thanks to the excellent work of Universal Music, artists such as Baschi and Daniel Kandlbauer have succeeded in gaining a firm place in the local music scene.