Sonntagszeitung launches five special editions for Euro 08
This summer, the Sonntagszeitung will be published in a "newspaper-within-a-newspaper concept" for the five weeks of Euro 08 and is changing its paper architecture for this purpose. In doing so, the paper wants to adapt to the needs of the major media event.
The Sonntagszeitung will be published this summer during the five weeks of Euro 08 in a "newspaper-within-a-newspaper concept" and is changing its page architecture for this purpose. From June 1 to 29, 2008, the second bundle (Focus) and the third bundle (Sport) will be converted into a two-volume Euro special edition and placed in front of the remaining seven bundles of the Sonntagszeitung. "This is linked to two visions," Adriano Valeri, Head of Advertising Market at the Sonntagszeitung, told Werbewoche. "On the one hand, we want to provide readers with great euro coverage, and on the other, we also want to offer advertisers an attractive platform with an affinity for their target group." Advertising rates and conditions remain unchanged, and in the first volume of the special edition, the editorial team will cover all topics relating to the Euro with news articles, background reports and features on lifestyle, fans and public viewing. The second bundle of the special edition is the sports bundle, which stands for facts and figures and is enriched with match reports, statistics, interviews and service elements. While the first bundle is dedicated exclusively to Euro 08, the second bundle also covers other important sporting events. The remaining seven bundles, the actual Sunday newspaper, are a "euro-free zone". However, this is likely to change if the Swiss actually make it to the semi-finals, as the zero number of the special Euro edition predicts.
