SonntagsZeitung is new media partner of the Lauberhorn races and the Adelboden Ski World Cup
Starting in 2022, the SonntagsZeitung will be the official media partner of the International Lauberhorn Races in Wengen and the Ski World Cup in Adelboden. Additional media coverage will be provided by other Tamedia publications. Goldbach Publishing will handle the marketing.
Besides the SonntagsZeitung As the official media partner, the two FIS World Cup races in the Bernese Oberland are reached via other Tamedia titles, such as Tages-Anzeiger, Bernese Newspaper or 24 heuresAs a partner of the races at the Lauberhorn and in Adelboden, we can help to further expand and strengthen the national presence of the two major ski events," says Marco Boselli, Co-Managing Director of Tamedia.
Goldbach Publishing takes over marketing
Journalistic coverage of the events will be at the discretion of the respective Tamedia editorial team. Goldbach Publishing will be responsible for media marketing.
"It's going to be stuttering at Chuenisbärgli in 2022. Not just on the race slope. We are delighted to welcome Tamedia and Goldbach Publishing as their marketing partners for the Audi FIS Ski World Cup Adelboden," says Christian Haueter, Managing Director of the Ski World Cup Adelboden. "The partnership takes the marketing of the Adelboden Ski World Cup races to a new level and helps us to spread the message 'Adelboden and the Bernese Oberland is skiing' throughout Switzerland."
