Sonntag and Zentralschweiz am Sonntag cooperate

 There has already been speculation about possible partnerships between the Sonntag newspaper and the new title Zentralschweiz am Sonntag, which will be published in September. It is now clear that they will be working together: The two Sonntagszeitungen will be present with a joint advertising combination from September. In addition, the editorial teams of the two titles intend to work together on a selective basis, according to a press release issued on Monday. The combination of the Mittelland newspaper title Sonntag and the Sonntagsblatt of the Neue Luzerner Zeitung called Zentralschweiz am Sonntag is called "Sonntagspool". Advertisers will receive a combined discount of 10 percent on commercial advertisements and brochure inserts and 5 percent on job advertisements. The two newspapers will have a combined circulation of 320,000 copies: Zentralschweiz am Sonntag has a circulation of 120,000 copies, Sonntag is published with a circulation of 200,000 copies.
Those responsible at both publishers had already stated that they were open to partnerships, but never mentioned specific names (see
and ).