Sunday and .ch receive moderate survey ratings
In a survey conducted by the Demoscope opinion research institute, respondents gave the new free newspaper .ch a 3.5 and the Sunday edition of the Mittelland Zeitung a 3.7.
Around a week after the launch of the new free newspaper .ch, almost 40 percent of German-speaking Swiss spontaneously recognized it by name. This was the result of a representative survey conducted by the Demoscope opinion research institute. However, the newspaper has performed moderately so far: Respondents gave it an average score of 3.5 on a scale of one to six. The Mittelland Zeitung's Sunday paper Sonntag received a 3.7 in the survey. In addition, only one in ten Swiss-German people were spontaneously familiar with it after the publication of the second issue.
