Sonntag also speaks French

 
In the current issue of the trade journal Schweizer Journalist, Patrik Müller, editor-in-chief of the Sunday edition of the Mitteland Zeitung, holds out the prospect of a prime-time battle with the existing Sunday newspapers. The first issue of the simply titled Sonntag will be published in mid-September. In the run on the primeurs, Patrick Müller sees the competitive advantages of his paper in the agreed cooperation with Le Matin Dimanche. The 32-year-old has already worked with Le Matin Dimanche's editor-in-chief Michael Danthe during his time at Sonntagsblick. The two editors-in-chief will conduct joint interviews and exchange texts for their papers. Peter Rothenbühler, columnist at Le Matin Dimanche, will also write weekly texts for the Aargauer Sonntagszeitung.
However, Sonntag is not intended to become a pure prime-time newspaper, but rather to position itself on the market as an innovative print product independent of its competitors. One of the more daring ideas is to print a weekly text from Matin Dimanche in the original French. A page for primary school children is also planned, based on the American model. The general formula with which Müller wants to lead the new newspaper to success is: "Lavishly prepared, but well done."