Sunday: Positive assessment of newspaper launch
At an event held at the Kaufleuten in Zurich, the editorial staff and publishers of *Sonntag* took stock of the newspaper’s launch, which took place on September 16, 2007. Reader figures were also presented for the first time.
At an event in Zurich's Kaufleuten, the editors and publishers of Sonntags took stock of the launch of the newspaper, which was first published on September 16, 2007.
According to a press release issued by AZ Medien on Wednesday, publisher Peter Wanner is very satisfied: expectations have been exceeded in terms of both the journalistic impact of the product and the volume of advertising. Following the start-up phase, a second phase is now underway, Wanner announced: Due to the good response in the national market, Sonntag can now also be subscribed to in Zurich via early delivery. Bern and Basel will follow in the fall. In addition, from the fall, the Sonntag will also be available as an individual subscription in the Mittelland; until now, subscribers to the Mittelland Zeitung have only been able to subscribe to the integrated subscription.
Readership figures were also presented for the first time. Sonntag reaches 364,000 readers, according to an interim evaluation by Mach on behalf of Wemf (survey period October 2007 to March 2008). The trend is rising, as Christoph Marty, Head of Key Account, explained. In the Mittelland/North-Eastern Switzerland region, Sunday is clearly the number one on Sundays. Sonntag already sells an average of 6,500 copies at newsstands.
The title also got off to a good start on the advertising market, where the budget figures were exceeded. On average, 16 commercial pages were booked. The job market combination with the Saturday edition of the Mittelland Zeitung also led to additional income. The Sunday edition was originally planned to break even in year three; however, publisher Peter Wanner explained that the new product is already in the black if half of the job market income is included.
