Social networking sites are challenging the advertising market for newspapers
The social networking site Facebook is launching its own classifieds marketplace, thereby positioning itself as a competitor to traditional classifieds publications and newspapers. Starting Friday, Facebook’s 22 million active users will be able to post ads online for free via Facebook. Other sites with free classified ad sections, such as Monster and Craigslist, are watching this new development with concern.
The social networking portal Facebook is launching its own advertising marketplace, making it a competitor to traditional advertising papers and newspapers. From Friday, the 22 million active Facebook users will be able to place ads online for free via Facebook. The new service is being watched closely by other portals with free advertising markets such as Monster or Craiglist.
The Facebook marketplace is divided into four sections: Living, Jobs, Selling and Other. Buyers can get an idea of the seller by seeing how they are linked to them. Facebook founder Zuckerberg assured the New York Times that there are no anonymous ads. The site shows the exact path, so can assess whether a person is trustworthy. The combination of social networking sites and advertisements is in vogue: MySpace and Friendster also offer similar services. The German equivalent of Facebook, StudiVZ, is also considering this approach, as confirmed by Pressetext.
The Facebook marketplace is divided into four sections: Living, Jobs, Selling and Other. Buyers can get an idea of the seller by seeing how they are linked to them. Facebook founder Zuckerberg assured the New York Times that there are no anonymous ads. The site shows the exact path, so can assess whether a person is trustworthy. The combination of social networking sites and advertisements is in vogue: MySpace and Friendster also offer similar services. The German equivalent of Facebook, StudiVZ, is also considering this approach, as confirmed by Pressetext.
