This is what the news network should look like
The web agency Information Architects (IA) is implementing the design for the news network of the *Tages-Anzeiger*, *Berner Zeitung*, and *Basler Zeitung*. Now it is offering a first look at the layout. The idea and goal of the redesign is to bridge the gap between print and online and to establish each brand as a unified sphere of news experience.
The web agency Information Architects (IA) is realizing the design of the news network of Tages-Anzeiger, Berner Zeitung and Basler Zeitung. It has now provided a first look at the layout.
IA produced various concept studies in 2007 as part of a comprehensive reorientation of Tamedia's online products, according to the agency's website. Sketches for the new online portal were shown and discussed on the blog of agency founder Oliver Reichenstein - disguised as a Washington Post website.
In March of this year, IA finally won the pitch for the definitive design of the news network. The idea and aim of the redesign was to close the gap between print and online and to establish the respective brand as a unified sphere of news experience, according to the website of the Swiss branch of Information Architects, which is owned by the former Tamedia men Cyrill Treptow and Christoph Lüscher. The final design was completed on site in Zurich together with Newsnetz boss Peter Wälty.
IA produced various concept studies in 2007 as part of a comprehensive reorientation of Tamedia's online products, according to the agency's website. Sketches for the new online portal were shown and discussed on the blog of agency founder Oliver Reichenstein - disguised as a Washington Post website.
In March of this year, IA finally won the pitch for the definitive design of the news network. The idea and aim of the redesign was to close the gap between print and online and to establish the respective brand as a unified sphere of news experience, according to the website of the Swiss branch of Information Architects, which is owned by the former Tamedia men Cyrill Treptow and Christoph Lüscher. The final design was completed on site in Zurich together with Newsnetz boss Peter Wälty.
